Microsoft Inspire
Empowering Microsoft Partners through live engagement
Overview
Microsoft Inspire is a large business conference (~20,000 attendees) primarily targeting Microsoft Partners through keynotes, sessions, and an exhibition hall experience. Since Inspire occurs annually there is a never ending evolution of the event as a result of experiment failures, technological innovation, re-imagining client goals or emphasis, and trends in the industry. In other words, even though the event may happen every year no two show experiences are the same. Inspire 2019 utilized the furniture/assets that I helped design for the Microsoft Event Rental Program.
My Role
I worked on Inspire 2016, 2017, 2018, and 2019 primarily as the project creative director or senior designer.
As creative director, in addition to crafting the overall attendee journey and high level creative vision, I primarily interfaced with Microsoft leadership and their representatives while managing and translating creative direction to a small team of designers.
As senior designer I led the design effort in realizing the creative direction throughout the attendee journey environment including overall wayfinding, traffic flow analysis, overall and individual area layouts, activation design, branding/graphics, and individual element design.
